Kelty Woman.com Goes Live

Building on a foundation of women's products that dates back to 1987, Kelty is launching an integrated outreach and marketing campaign designed to create a community for women and rekindle their sense of outdoor adventure. Elements of the Kelty Woman campaign will include: An on-line resource: A new and dedicated website, KeltyWoman.com will serve as the anchor of the campaign, providing both a community and a resource for women seeking information and inspiration.

· National imagery: In addition to a dedicated women's catalog, the marketing campaign for Kelty Woman will key on imagery and messaging that encourages women to participate in the outdoor experience.

· Diverse partnerships: By teaming with other leaders in the women's outdoor community, Kelty will build a continual presence of "women in the outdoors" messaging. Partnerships for 2006 include Team Luna Chix, the women's sports and advocacy organization; Fox River socks; and Baby Bootcamp, a nationwide series of mother-and-child outdoor fitness programs.

· In the shop support: At this critical juncture in the outdoor community, Kelty will partner with select retailers to create an unparalleled presence that engages and inspires the participation of women. Kelty's presence at the forefront of women's outdoor products dates back to the 1987 introduction of the first outdoor women's catalog, advertising campaign, and women's-specific sleeping bag.

Go to www.keltywoman.com for information on product, events and articles.This is a great resource for women.

Bentgear.com
"Geared for Adventure"