Smith Optics Launches New Snow Sports Helmet Line

Smith Optics is excited to announce their launch into the helmet category with a full line of snow sports helmets for the 2006/2007 winter season. Smith will use their knowledge of winter sports technologies to enhance the combined function of goggle and helmet performance. Industry experts agree that the snow sports helmet market is on the precipice of a surge as new technologies such as those that Smith offers appear in helmets and as consumers are encouraged to wear helments by a variey of coalitions including doctors, instructors and resorts.

Smith has entered into a long-term agreement working directly with a leading helmet factory to develop helmets using lightwieght In Mold and BombshellTM hardshell construction technologies, plus an entirely new construction technology called Smartshellä On Mold, which allows designers more freedom to create unique shapes and maximizes the final products' cosmetic appearence. "Smartshell opens the boundaries of EPS helmet design, allowing mold shapes, shell types and joint lines previously impossible with In Mold or hardshell construction,Smith has entered into a long-term agreement working directly with a leading helmet factory to develop helmets using lightwieght In Mold and BombshellTM hardshell construction technologies, plus an entirely new construction technology called Smartshellä On Mold, which allows designers more freedom to create unique shapes and maximizes the final products' cosmetic appearence. "Smartshell opens the boundaries of EPS helmet design, allowing mold shapes, shell types and joint lines previously impossible with In Mold or hardshell construction.

First Giro is making a Sunglass line and now Smith making helmets, who's going to win this fight.

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